SEO Case Study

In Case Study by Richard O’Neill0 Comments

Search Engine Optimisation (SEO)

Without effective SEO in today’s online market place businesses are left with little activity.

One of Converging Solution’s main clients is a $40 million company. It is diverse and requires sound activity.

When Converging was asked to work on their online presence and their SEO processes, there was nothing in place.

Importantly, their main area of product at the time was in materials handling, a competitive area, not least because of its diversity,

and the volume dollars at the big end of town, which could swamp organisations with whom they weren’t really competing.

The main problem was that the client had no products on a 1st page of Google, basically a disaster.

 

The Process of SEO Development:

  • Set up a series of Backlink Sites feeding into the main site.
  • Image naming (add text to the majority of images on site)
  • Built the portfolio of onpage and offpage chatter and content.
  • Major focus on Social Media for offpage activity.

Results: within 6 months a 50 plus Google Page #1 was achieved.

 

Latest project is in Retail Menswear:

Challenge – No Page#1 for any target.

Within two months 4 Page #1 results in a highly competitive space.

Traffic has now quadrupled and sales are increasing in line with traffic.

More to come here!

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